Technology is the most vital thing in modern life for human beings. Imagining human life without technology is impossible. Technology is designed and originated for making the life of human beings easier. In every field, technology is operating with shine. Like technology, marketing is also one of the constants of business management. Without marketing, the main purpose of business operations can not be achieved successfully. Today, we will discuss the reasons why technology and marketing are compatible with each other.

6 REASONS FOR WHICH TECHNOLOGY & MARKETING ARE COMPATIBLE

Both technology and marketing have their own importance in their own space. But the blend of both of them has another level of success rate. Let;s understand the reasons for such compatibility:

1. SMOOTH OPERATIONS

Both marketing and technology are used for executing smooth operations. See, technology is designed for making our operations easy and error-free. Similarly, without marketing, further operations like selling and distribution can not be completed. Hence both are essential for smooth operations. By using AI-based technology, conducting business marketing operations is an ideal business function nowadays. By using technology like applications, bots, and equipment, brand marketing is executed.

2. SOCIAL MEDIA IS THE LINK

Social media is a major link between technology and marketing. Technology gives birth to social media marketing. With the help of technology, the internet has become accessible and long- distance communication has become possible. And long- distance communication gives the road ahead to the need for social media. And the worldwide popularity of social media gives rise to social media marketing. Ultimately, technology gives origin to social media marketing. And if social media is not evolved, the technician will not be able to evolve more networking mediums. Networking is the base of marketing. Hence, both technology and marketing are compatible.

3. SOURCE OF CUSTOMERS

As we all know, the Customer is the king. For attracting cutlers we need to execute aggressive marketing and advertising of products and services. But getting the source of customers is not possible without technology. Because technology has become a daily necessity of our life. In every technology, we need to feed our details. These details ultimately become the source of leads and customers for the business organizations. Hence, marketers are using high-class technology for getting leads and a customer list.

4. TECHNOLOGY ALSO NEEDS RECOGNITION

Technology is a global need. Without technology, executing operations error-free and smoothly becomes a little difficult. Daily new technology is innovated. Technology is updated daily. But how can we know about particular technology? How can we recognize which technology is designed for which operation? This is where the marketing role comes in. Without marketing recognition of any brand is impossible. For recognition and positioning the market, we need marketing. Hence for technology also we need marketing.

Marketing helps in making the technology popular in the market. Ultimately, marketing helps in the global access of technology. Hence, technology and marketing are compatible with each other.

5. BUSINESS IS FOCUS POINT

Both technology and marketing have a common focus point i,e, Business. Business is the base of an economy. For the economy, business plays a major role. And in this business, marketing and technology are very important. Both have their strong place in the business. For smooth functioning of business operations, we need to rely on both, marketing and technology. Technology helps in conducting error-free marketing operations in business organizations.

6. BOTH ARE TRENDY

Both technology and marketing are trendy. Both of them are always on the trending list. The Trend is followed by the people vigorously. Trends have a high influence and impact on the purchase behavior of people. Trends play an important role in the marketing of products and services. Technology is an evergreen trend. Because every day new technology is innovated. This also contributes to new trends. The Trend has a direct relation to technology and marketing. This shows the compatibility of both of them. The Trend is the element of marketing. Technology gets popular because of trends and trends become prevalent all over the world with the help of technology. This shows that both of them are compatible with each other.

FINAL WORDS

Marketing can not grow without technology and technology can not be accessible globally without marketing. Hence. Both of them are reliable on each other. They are highly compatible with each other.