How to do a website audit

Having a website is an integral part of being successful in today’s business world. However, having a website isn’t enough to make it successful. A site needs to be updated, edited, and maintained regularly to attract new visitors and keep old ones coming back for more. This process is known as auditing the site and it should be done at least once per month or every six months depending on the type of business you are running. Want to learn more join our digital marketing course online.

Research the Site and its Audience

The first step to successfully auditing a website is knowing what you’re looking for.

  • What is the site’s purpose?
  • Who is the site for?
  • How does a user find it, and where are they from?
  • How do users navigate through it (if at all)?

A good website audit starts with understanding your client’s target audience. You may have heard about personas before — these fictional characters represent different types of customers or visitors who use the product or service being offered by your client. Personas can be based on surveys, interviews, and other research methods that help you gain insight into the different needs and expectations of users in different demographics (age group, gender).

Examine the Site’s Design

  • Broken links. Links that appear to be working, but aren’t.
  • Broken images. Images that don’t load or show blank spaces where they should be (a common problem with jpegs).
  • Broken videos. Videos that don’t play properly or don’t load at all on your page and/or as embedded players on other sites (YouTube, Vimeo, etc.).
  • Broken forms & contact information. Forms that don’t work or fail to provide the user with a useful response after they submit them, as well as broken links to contact information such as phone numbers and email addresses for customer service staff members

Examine its Content

When you examine the content of your website, there are several things to look for. First, check for broken links. This can be done by using a tool such as [Broken Link Checker]. Broken links indicate that there are broken elements on your site that need to be fixed. Second, check for duplicate content. This is an important thing to do because search engine algorithms don’t like duplicate content on websites and penalize them negatively in their rankings if they find it too much (which they will). Thirdly, look at whether or not particular pieces of content fit into what you want visitors to see when they arrive on your site: 

For example, if someone is visiting because they want information about product X but half of their browser window contains information about product Y then that’s probably not going to work very well! Fourthly make sure that all pages contain at least one keyword/phrase (or otherwise known as ‘keywords’) relevant enough so people find them when searching online – this can be done using tools such as Google AdWord keyword planner. 

Fifthly make sure that each page has its title tag within the section at the topmost level – this helps Google understand what’s happening on each page so it can give better results in searches related specifically to those topics! Sixthly make sure all pages have unique meta descriptions containing keywords relevant enough so people find them when searching online – this also helps Google understand more clearly what’s happening across multiple pages linking back together…

Examine its links, tags, and code.

Run a site crawl to examine its links, tags, and code. A website audit is an essential step in making sure that your site is optimized for search engines like Google and Bing. The first thing you will want to do after conducting a website audit is examining the links that are on your site. Broken links can make people leave your site quickly, so it’s important to check them each time you create new content or update existing content by making sure all of them are working properly. You can also use information about where people land when they click on a broken link from analytics software like Google Analytics or Hotjar (or similar).

To find out which pages have duplicate content on other pages:

  • Go into Google Search Console;
  • Click on Crawl;
  • Under Fetch as Googlebot…click “Check XML Sitemap”;
  • Select the URL(s) within the XML sitemap. If there are multiple URLs listed on one page then put each URL into its cell. Next, we need to start looking at our tags and code. For example, if you see that every page has been tagged with “SEO” then now would be a good time for someone else who knows what they’re doing about SEO – otherwise known as an expert! – because it may not be accurate anymore.

It’s important to do a website audit at least once every 3 months.

Website audits are essential for businesses of all sizes. Conducting a website audit will help you identify areas of improvement, enhance website performance and increase user engagement on your site. You can either do the audit yourself or hire someone to do it for you. There are several different ways that you can conduct a website audit:

  • Use a free tool like Google Analytics or HubSpot’s Website Grader to check out metrics such as page views and bounce rate.
  • Hire an agency like SEO Inc., SEO Expert UK, SEO Expert India, or a Top Local SEO Company to conduct diagnostics on your site’s search engine optimization (SEO) status and fix any issues that arise from their research.
  • Hire an individual freelancer via Upwork or Fiverr who specializes in this field to perform small tasks such as checking links from social media accounts or creating content calendars highlighting upcoming events related to your company’s industry niche area (e-commerce), target demographic audience demographics (women ages 25-34), etcetera).


If you follow the steps in this tutorial, you’ll be able to do a website audit on any site. I hope you found it helpful! This is a Free Guest Posting / sponsored post. If you want to feature your products/services/business/blog through the sponsored post please write for us.

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